Clara at Situs Group
Prepared for Situs Group · September 2, 2026
Three opportunities
Renewals priced from your plan$27,600 a year(92 leases priced Jan–Aug at the +$25 median you achieved in 2025)
Leads that arrive after hoursabout $27,400 a year(16.6 extra move-ins from after-hours leads converting at the in-hours rate)
Maintenance intake and units that sitabout $44,000 a year(vacancy median 49 days to 40 across 92 apartment turns)
De-duplicated, the combined annual opportunity is $71,600 to $99,000.
Phase 1 — $6.00 per residential unit per month on 417 units: $2,502 a month, $30,024 a year. 30% off the first three months; $5,000 setup. Month to month, per property. Renewals are phase 2 and priced then.
What we run
After-hours line: maintenance intake by phone phase 1
- Clara confirms the property and unit before anything else.
- She sets the priority, opens the work order in AppFolio, and transfers real emergencies to your on-call number through your phone menu.
- One plain email per call: who, when, what they said, their number, property in the subject.
Leasing phase 1
- Every lead answered within a minute, any hour, in English or Spanish; the tour is booked in the conversation.
- Applicants who go quiet are followed up on a schedule.
- Clara only offers units that are vacant, rent-ready and advertised with a rent.
Renewals phase 2
- Every expiring lease priced from your plan behind a rent floor; no offer below current rent.
- Offers sent on schedule, with plan against actual reported per property monthly.
- Starts after the rent-floor gate and your AppFolio data cleanup.
Pricing
| Line | Per unit / month | Units | Monthly | Annual |
|---|---|---|---|---|
| After-hours line — maintenance intake by phone phase 1Property and unit confirmed, priority set, work order opened, real emergencies transferred, one plain email per call | $1.50 | 417 | $625.50 | $7,506 |
| Leasing phase 1Leads answered within a minute at any hour, tour booked in the conversation, quiet applicants followed up | $4.50 | 417 | $1,876.50 | $22,518 |
| Phase 1, both lines | $6.00 | 417 | $2,502 | $30,024 |
| First three months, 30% off | −30% | 417 | $1,751.40 | −$2,252 once |
| Setup, one timeProperty data, policies, phone routing, first property live. Listed $10,000 | −50% | — | — | $5,000 |
| First-year total, phase 1Three months discounted, nine at list, plus setup | — | 417 | — | $32,772 |
| Renewals phase 2Starts after the rent-floor gate and your AppFolio data cleanup | priced at phase 2 | — | — | — |
Priced on 417 residential units: 397 apartment doors plus 20 houses. Grand Junction (about 270 doors, separate database) and the third-party-managed doors are priced when added.
How we measure it
| Metric | Today | Target, day 90 | Measured from |
|---|---|---|---|
| Physical occupancy, first property | on the start date | +1.0 pt or better | AppFolio |
| First reply to an after-hours lead, median | 15.5 h | under 2 min | Clara log |
| Requests with a priority set at intake | 0 of 401 | every request Clara takes | Work orders |
| Rent-ready flag to live on the listing feed | not measured | under 24 h | Listing state |
| Expiring leases with no renewal offerb · phase 2 | 33.8% | 0.0% | Renewal audit log |
Terms
- Month to month, per property.
- 30 days’ written notice either way.
- Read-only in AppFolio until you authorize each write type.
- Resident communications are handled under the data terms of the agreement.
The offer
The after-hours line and leasing, phase 1, across the 417 residential units in your AppFolio database, at $6.00 per residential unit per month — $2,502 a month. Months one to three are 30% off, at $1,751.40 a month. Setup is $5,000. Month to month, per property, with 30 days’ written notice either way. Clara starts at one property you pick for the first 90 days, then the portfolio on your sign-off. Kickoff the week of September 8, 2026.
Renewals: phase 2, scoped and priced after the first 90 days.
Payment
- Setup invoiced at signing. Monthly fee invoiced on the 1st of each month, net 15, by ACH or card. Unit count taken from AppFolio on the 1st.
Acceptance
Situs Group
Name and title
Signature
Date
PropFlow Technologies LLC
Federico Chapa, Co-founder
Signature
Date
What we need at kickoff
- A Clara user in your AppFolio, created by you.
- The phone routing you want after hours, and the on-call number for emergencies.
- The first property.
- One person on your side who can answer policy questions in the first month.
Basis
- Window: 1 January to 1 September 2026. Rows marked b compare January to August 2026 with January to August 2025.
- Analysis: apartments only, 397 doors, 16 property records. Pricing: 417 residential units, including 20 houses. Grand Junction, about 270 doors, sits in a separate AppFolio database and is not included.
- Sized figures are estimates and print their formula. They overlap, so the combined range takes the larger of opportunities 2 and 3, not their sum.
- Every figure above is drawn from the accompanying document, Situs Group — Operations Report, January to August 2026.
Confidential. Prepared for Situs Group.
September 2, 2026