The app, three ways

Decision: C — The Board (Fede, 12 Aug). Real data; drafts illustrative.

salesmachine.propflowai.co/board
Run 7Outbox 3Companies 545Calls 4PlaybookMachine
Tuesday 12 August — 7 things, about 30 minutes
Overnight: 530 companies re-tiered · 1 call graded · 3 drafts prepared. Cards expire in 7 days or when the deal moves.
1Approve the follow-up to Botnick RealtyApprove
Sean says he emailed Brian on 10 Aug — this is the follow-up, drafted and waiting.

Draft illustrative

Brian — following up on Sean's note last week. We work with owner-operators your size (you run ~1,650 units across CO, OH and GA on Yardi) and… [editable in place]

Why we're saying this

  • 1,650 units — counted building by building from county records
  • Yardi portfolio-wide (their own resident portals)
  • Ranked 3rd of 545 — self-managed family owner, exactly our shape
  • Open question: Sean's 10 Aug email isn't in Fede's mailbox — confirm it sent
2Debrief — KAGE / Urban Phenix introDebrief
Scored 2.6/5. Worst rule on this call: Outcomes-not-mechanism (2) and the elevator pitch (2).

The judge's one-liner

Nick's window is October/November for a Knock-replacement pilot — no capacity now, revenue down ~20%. Next step never got a date on the call.

Do differently

  • Name the October re-engage with a date before hanging up
  • Lead with the landmine story — his words — not the module list
3Ulysses is quiet — proposal paused 22 daysWaiting
David paused it 21 Jul ("will circle back"); Sean nudged 5 Aug, no reply. Escalation door: Yoni Gruskin (Managing Partner, made the original intro).
4Schedule the KAGE October re-engageTime-boxed
Nick named Oct/Nov as his window on the 6 Aug call. Put it on the calendar now and this card disappears.
5Open a new company — Baron PropertiesNew ground
70.7 pts, 2,993 units verified, Entrata portfolio-wide, in the 2,000–5,000 sweet spot. Sean's contact: Matt Riggs.
6Verify Situs' door count before outreachNew ground
Scores 73.6 but the count is our estimate (~412) — one research pass makes them rankable. Hugo knows Brian Botnick; the Vail window is open.
7Untangle the Archway door — Eli or Jeff Moghavem?New ground
76.6 pts but size unchecked (5,000 claimed). If both intro paths land on Jeff, we prep for one person.
Clear the stack and this page says "Run's done" — and shows nothing else.
TodayCalls 4The NineDrills 1Approvals 3Companies 545Library
Next up
KAGE / Urban Phenix — October re-engage (Nick Lazzara)
391 units verified · RealPage + AppFolio, both on purpose · his ask: landmine alerts for regionals, not labor replacement
🎯 You lose Tight elevator pitch the most (2.0 across all four calls). Your best take is the 8 Jul design session — 40 seconds, click to hear it before you dial.
Owed — goes to zero on a good day
1 call to review
3 drafts waiting on your yes
1 drill assigned
The curve — every scored call
2.214 May
2.610 Jun
3.18 Jul
2.66 Aug
Costing the most right now: the elevator pitch (2.0), then jargon, mechanism-talk and closing the next step (all 2.2). Four calls is a start, not a trend — the count shows on every average.
The tape — click a square, land on the judge's quote for that rule
6 AugKAGE / Urban Phenix · intro2.6No capacity now — October window named
8 JulUlysses · design session3.1Proposal sent same day; paused 21 Jul
10 JunUlysses · discovery2.6Led to POC kickoff + design session
14 MayEviction Wizard · intro2.2Pilot offers on the table; quiet since May
The Nine — worst first (real averages, 4 calls)
  • Tight elevator pitch
    2.0
  • No tech jargon
    2.2
  • Outcomes, not mechanism
    2.2
  • Close on a concrete next step
    2.2
  • Let the customer talk
    2.8
  • Connect to pain at the end
    2.8
  • Hype the vision
    2.8
  • Don't interrupt
    3.2
  • Discover pain first
    3.2
BoardApprovals 3Calls 4ResearchPracticeAssets
Delivery: 1 of 2 slots filled — one open
3 drafts waiting on you
Window: post-summer slowdown — closes mid-September
View: Workable (12) ▾
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