Baron Properties
T1Matt Riggs · President
✓2,993 units
Entrata
Denver, CO
Sean emails Matt himself — already the named contact on Sean's own list.
A · The card
Four cards, one shape
Company, the person to call, three facts, the move. The coloured edge says what kind of company it is; the chips carry the only three facts that change a decision. Drawn at the width the real board gives a card — 200 pixels.
Not contacted
Signed
GF Properties
T1Zack Gleitman
✓111+ units
AppFolio
Santa Monica, CA
Cold email from Sean — no introduction on file, nobody has reached out.
Miller Frishman Group
T1Andy Miller
✓657 units
Yardi
Denver, CO
Ask what they still run for other owners — the 26,000 on their site is a lifetime figure.
Jordon Perlmutter & Co.
T1Jay Perlmutter · VP and principal
≈232 units
AppFolio
Denver, CO
Live on PropFlow at Camellia Apartments — the reference every other call can use.
The edge — what kind of company
Owns and runs its own
Runs other people's
Developer
Route to introductions
Ruled out
The units mark
✓We counted them
≈Their own figure
The city
Denver, CO
El Paso, TX
Denver and Los Angeles stand out; every other city sits back.
The badge
T1 / T2 Sean's own ranking, off his sheet
The software chip
AppFolio
Yardi
RealPage
Entrata
Other
AppFolio and Yardi carry the strongest colour; the rest sit back.
B · The record
One template, whatever we know
Same component, same order, every time: who they are, five facts, the way in, where the units are, what happens next, the prompt. Baron has a full profile behind it. GF Properties has had one research pass. Only the answers change — and where there is no answer, the record says so in the same words every time.
Deep profile — seventeen communities mapped, county records pulled
Baron Properties
Owner-operator T1 Not contactedDenver family firm, founded 1983, that owns and runs 2,993 apartments across Arizona, Idaho and Colorado — plus industrial and self-storage on the side.
Units
2,993 ✓
Counted across 16 of 17 communities
Software
Entrata
Every community but one
Head office
Denver, CO
Also Scottsdale and Boise
Who runs them
They do
Own most outright, 150+ staff
Contact
Matt Riggs
President, second generation
The way in
The research behind this
Sean named Matt Riggs on 10 August as someone he should reach out to. His own prospect list pairs Matt with Baron at about 2,900 units, and we counted 2,993 — so this is the right company and the right person, with no introducer in the middle.
One decision covers about fifteen communities. Baron owns most of them outright and employs the on-site teams, so nobody outside the firm has to agree. The trade-off: at 150-plus employees, software money plausibly runs through the CFO, so expect a longer path than a family office.
Everything they operate runs on Entrata. The one Yardi building in Denver is an investment they do not run, so it is not part of the sale.
Still unknown
- One community, The Lex in Phoenix, has no published unit count anywhere — about 165 is our estimate, which would put them near 3,158.
- The six Idaho counts come from listings and press rather than county records.
- Two communities may be managed for outside owners rather than owned.
Where the units are
Phoenix area 1,599
Boise area 1,159
Denver + Colorado Springs 235
= 2,993
What happens next
Sean opens the door. Matt Riggs is the contact on his sheet, and no email, call or meeting has happened yet.
Recent activity
- 11 AugSean's own prospect list settled which Baron this is, and paired it with Matt Riggs.
- 10 AugSean said he should reach out to Matt Riggs.
Before the call
Paste into ChatGPT for questions, objections and a read on the company.
Preview the prompt
Help me prepare for a first sales call with Baron Properties. WHO THEY ARE - Denver, Colorado. Founded 1983, family run: Jeff Riggs founded it, his son Matthew Riggs is President. - 2,993 apartments across 16 communities: Phoenix area 1,599, Boise area 1,159, Denver and Colorado Springs 235. - They own most of the buildings outright and employ the on-site teams themselves. Around 150 staff. - Their apartments run on Entrata. - They also hold industrial and self-storage property. WHO I AM I sell PropFlow: AI staff for apartment owners. It answers prospect and resident calls, texts and email, books tours, and runs lease renewals end to end. Our first customer is a Denver owner-operator. WHAT I WANT FROM YOU 1. Five questions for Matt Riggs that only make sense for a self-managed owner of 3,000 units on Entrata. 2. The three objections most likely to come back, and a one-line answer to each. 3. What changes in the pitch because their own employees do the leasing and renewals, not an outside manager. 4. What a firm this size usually gets wrong as it grows across three states. One page. No filler, no flattery.
Researched 11 Aug 20268 sources
Swept once — one research pass, no profile
GF Properties
Owner-operator T1 Not contactedSanta Monica family firm, founded 1975, that develops, owns and manages industrial and apartment property around Southern California.
Units
111+ ✓
Counted at 7 of 23 addresses
Software
AppFolio
Behind their listings site
Head office
Santa Monica, CA
Southern California portfolio
Who runs them
They do
Develops, owns and manages
Contact
Zack Gleitman
Role not researched yet
The way in
The research behind this
This company has had one quick research pass, not a full profile. We tied Sean's line to gfproperties.com, found AppFolio behind their listing pages, and counted the apartments we could verify address by address.
Sean's list names Zack Gleitman and no one else, and there is no shared contact, investor or introducer on record — so the only route we know is Sean writing directly.
Worth knowing before the call: most of what they own is industrial, so the apartments may be a side business run by a very small team.
Still unknown
- How many apartments they actually own — 16 of their 23 addresses look commercial or industrial, so the real number is probably only modestly above 111.
- Who decides on software.
- Whether anyone we know can make an introduction.
Where the units are
Not counted yet. Seven addresses in Los Angeles County add to 111 apartments, from 12 units at Swall Villas to 26 on Benefit Street. The other sixteen look commercial or industrial.
What happens next
Nobody has reached out. The one route we know is a direct email from Sean to Zack Gleitman.
Recent activity
- 13 AugFirst research pass: matched the company, identified AppFolio, counted 7 of 23 addresses.
Before the call
Paste into ChatGPT for questions, objections and a read on the company.
Preview the prompt
Help me prepare for a first sales call with GF Properties of Santa Monica, California. WHAT WE KNOW - Family owned since 1975. Develops, owns and manages industrial and apartment property in Southern California. - Their public listings site runs on AppFolio. - We counted 111 apartments across 7 of the 23 addresses they publish; the other 16 look commercial or industrial. - Sean's list names Zack Gleitman. Nobody has contacted them. WHAT WE DO NOT KNOW - How many apartments they really own, who decides on software, and whether anyone can introduce us. WHO I AM I sell PropFlow: AI staff for apartment owners. It answers prospect and resident calls, texts and email, books tours, and runs lease renewals end to end. Our first customer is a Denver owner-operator. WHAT I WANT FROM YOU 1. The best public sources to pin down their apartment count in Los Angeles County. 2. Five opening questions for a family firm running both industrial and apartments off one small team. 3. The three objections most likely from a long-established family owner, and a one-line answer to each. 4. How to ask what they use AppFolio for without sounding like I am selling against it. One page. No filler, no flattery.
Swept 13 Aug 2026No deep profile yet
The two records are the same component. The only difference on screen is that Baron's prompt preview has been opened.
C · Dark
Same tokens, inverted
Every colour above is a variable. Dark re-points the same names: the vendor chips keep their hue and lose their glare, the coloured edge stays exactly as bright, and the counted tick stays the one green on the page.
Not contacted
Signed
Baron Properties
T1Matt Riggs · President
✓2,993 units
Entrata
Denver, CO
Sean emails Matt himself — already the named contact on Sean's own list.
GF Properties
T1Zack Gleitman
✓111+ units
AppFolio
Santa Monica, CA
Cold email from Sean — no introduction on file, nobody has reached out.
Miller Frishman Group
T1Andy Miller
✓657 units
Yardi
Denver, CO
Ask what they still run for other owners — the 26,000 on their site is a lifetime figure.
Jordon Perlmutter & Co.
T1Jay Perlmutter · VP and principal
≈232 units
AppFolio
Denver, CO
Live on PropFlow at Camellia Apartments — the reference every other call can use.
The edge — what kind of company
Owns and runs its own
Runs other people's
Developer
Route to introductions
Ruled out
The software chip
AppFolio
Yardi
RealPage
Entrata
Other
Swept once — count re-checked against their own site
Miller Frishman Group
Owner-operator T1 Not contactedDenver firm that buys and operates its own apartment and commercial property, with 657 apartments in Texas today and a much longer track record behind it.
Units
657 ✓
Counted off their own property table
Software
Yardi
RentCafe runs their resident sites
Head office
Denver, CO
The apartments are in Texas
Who runs them
They do
Buys and operates its own
Contact
Andy Miller
Role not researched yet
The way in
The research behind this
Their site advertises more than 26,000 units, which reads like a portfolio and is not one: that table is a lifetime track record. Only three rows are written in the present tense — Point Royale, Tuscany at Mesa Hills and Villages at Sugar Road — and those add to 657, matching the "more than 650 units" on their own homepage.
The gap is the opening. If they still manage any of the 42 past properties for outside owners, they are several times bigger than 657 and a different conversation entirely. Spot checks on two of the largest Colorado ones found other managers running them today.
Still unknown
- Whether they manage anything today for owners other than themselves.
- Who at the firm decides on software.
Where the units are
El Paso, TX 369
Edinburg, TX 168
Victoria, TX 120
= 657
What happens next
Call Andy Miller and ask one question: do you still manage anything for other owners? The answer decides whether this is a 657-unit prospect or a much larger one.
Recent activity
- 13 AugRe-checked the unit count against their own site and corrected how it was counted.
- 12 AugFirst research pass: matched the company and identified Yardi.
Before the call
Paste into ChatGPT for questions, objections and a read on the company.
Preview the prompt
Help me prepare for a first sales call with Miller Frishman Group of Denver, Colorado. WHAT WE KNOW - Denver firm that buys and operates its own apartment and commercial property. - 657 apartments today, all in Texas: El Paso 369, Edinburg 168, Victoria 120. - Their resident sites run on Yardi RentCafe. - Their website advertises 26,000-plus units, but that table is a lifetime track record, not a portfolio. - Contact on our list: Andy Miller. Nobody has reached out. WHO I AM I sell PropFlow: AI staff for apartment owners. It answers prospect and resident calls, texts and email, books tours, and runs lease renewals end to end. Our first customer is a Denver owner-operator. WHAT I WANT FROM YOU 1. A polite way to ask whether they still manage property for other owners. 2. Five questions for a Denver owner whose apartments are all a thousand miles away in Texas. 3. The three objections most likely from an operator with a long history and a small live portfolio. One page. No filler, no flattery.
Swept 13 Aug 2026Count re-checked against their own site
The copy button here is caught in its confirmed state, one click in.
Every number, name and date on this page comes from the sales-machine research files. No personal email addresses or phone numbers are shown anywhere in the record.