Your software records the work.
PropFlow does the work.
Give every property manager AI teammates.
What PropFlow is
AI teammates that take the repetitive work off your team's plate.
They respond
Every call, text, and email — answered
Day, night, weekend. English and Spanish. Prospects, residents, and vendors.
They finish
Work gets driven to done
Tours booked. Renewals signed. Follow-ups that never slip. Records updated in your system.
They ask
Your team keeps the judgment calls
Anything unusual or sensitive goes to a person. Every action is recorded.
It's 9pm on a Saturday and a prospect texts about the two-bed. Answered in seconds — tour booked before Monday.
How it fits
Keep everything you have. PropFlow works on top.
Your team
Judgment, relationships, approvals, exceptions
↑escalates the judgment calls
↓sets the rules
PropFlow — AI teammates
Leasing · renewals · maintenance · collections · follow-up
80%
Proven playbook for how great properties run
20%
How you operate — your policies, vendors, approvals
↑reads what's true
↓writes back what happened
Your existing systems
PMS · phone · email · text · calendar — everything stays. No migration, no retraining.
Why us
Four ways we're different.
01Built with an owner's mindsetTenant-messaging tools optimize for answered messages. We optimize for what owners measure — renewals, retention, fewer turns, NOI. A great resident experience is how we get there, not the finish line.
02Finishes the jobA chatbot answers questions. PropFlow drives work to done — the renewal signed, the tour booked, the record updated in your system. It only interrupts you for judgment.
03Shows you now, not last monthMonthly reports arrive after it's too late to act. PropFlow sees problems as they form — so "which property needs my attention this week?" finally has an answer.
04Nothing to migrateKeep your PMS, phone, email, and calendar — one layer across all of them, even when properties run different systems. Live in a week, not a six-month onboarding.
From operators, for operators
Two founders. Both on your account.
Federico Chapa
Co-founder · The engineer
25 years building software — most recently Director of Engineering at Zillow, leading AI for real estate. He wires PropFlow into your systems personally.
Sean Perlmutter
Co-founder · The operator
17+ years operating and developing real estate — $3.7B in transactions across multifamily, industrial, and office. He's in your seat today — he still operates.
Pricing
Simple: per unit, per month.
Pick only the modules you want. Month to month — no long contract, nothing to install.
Leasing
$4.50 /unit/mo
Every inquiry answered, tours booked, follow-ups run, renewals chased to signature.
Operations
$4.50 /unit/mo
Work orders, unit turnovers, and collections.
Intelligence
$1.50 /unit/mo
The owner's view — risk flagged early, one picture across the portfolio, answers on demand.
Everything, bundled: $10 per unit, per month. Month to month, per property — start with one module or take the whole stack.
Why this is different from the AI you've seen
Three generations of AI.
Generation 1
AI that answers
You ask a question, it writes text. You still do everything with the answer.
Chatbots live here.
Generation 2
AI that acts when asked
It can send the email or update the record — but only when a person tells it to, one task at a time.
Most "AI features" in your software live here.
Generation 3 — PropFlow
AI that owns an outcome
It has a goal and your rules. When something happens — a lease nears expiration, a call comes in — it starts working, follows through, and only interrupts you for judgment.
Nobody has to prompt it. It knows what needs to happen next.
What "owns the outcome" looks like
A renewal, start to finish.
The goal isn't "send a reminder." It's a signed renewal — or early notice, so you can plan the turn.
90 days out
Lease nears expiration — PropFlow starts on its own
No one prompts it
Day 1
Offer sent at your approved terms
Text + email, portal link
Ongoing
Reminders, questions answered, follow-through
Until there's a decision
If needed
Resident negotiates → escalated to you
Pricing is your call, never the AI's
Done
Signed — or notice in hand, months early
Recorded in your PMS
For owners and regionals
See what's happening — not just what happened.
Reports arrive a month late. Because PropFlow is inside the daily work, it sees every call, message, and vendor update as it happens.
Risk, early
Problems surface before they're expensive
Slow responses, repeated complaints, late payments — flagged while there's still time to act.
One view
The whole portfolio, whatever it runs on
Different systems, formats, and logins at each property roll up into one picture.
Better decisions
Know which property needs you this week
Not from a verbal report — from what's actually happening on the ground.
"Help us see the landmine before we step on it." — a property owner, describing exactly this
The 30-minute meeting
Talk 20% of the time. Show 3 slides, max.
Minutes 0–2 · OpenSet the frame — and flip the product question
"I'd love to spend most of this call understanding how you operate — then at the end, if it makes sense, I'll show you how we think about the one or two things that hurt most." If they open with "tell us about the product": "Happy to — but walk me through your operation first, so I show you the part that actually matters to you."
Minutes 2–20 · DiscoverAsk, then dig. Quantify every pain.
Use the six questions (next slide). When you hit a real pain: "How often does that happen? Who deals with it today? What does it cost you when it goes wrong?"
Minutes 20–27 · ConnectTheir pain → our wedge. 2–3 slides, under 10 minutes. Split the delivery.
"The reason I asked all that — this is exactly what we built for." Then: slide 2 (what we are), plus the ONE slide that matches their pain. Sean carries the owner's "why" from industry experience; Fede explains the tech in plain words. Tell one real story from our live property.
Minutes 27–30 · CloseConcrete next step, on the calendar, before anyone hangs up
"Based on what you've told me, the right next step is a 45-minute working session on [their #1 pain]. Who owns that day-to-day? Can we grab time while we're all here?"
Price: answer on THIS call, with a real number and an easy exit ("month to month, one property first"). Missing feature: "we'll build that for you" — commit in the room, we ship in about a week. After the call: send the deck the SAME day, and open the email by repeating their own numbers back — reads collapse within 48 hours.
Ask these, in roughly this order
Six questions that find the pain.
1 · The day
"Walk me through yesterday for one of your property managers. What actually ate their day?"
2 · The cracks
"Where do things slip through the cracks most — leasing follow-up, renewals, maintenance, vendors?"
3 · The stack
"What systems do you run? Same PMS everywhere, or does it differ by property? What do you hate about them?"
4 · Coverage
"What happens to a call that comes in while your leasing agent is on a tour? Or at 7pm on a Saturday?" (Industry call data: most missed calls happen weekday mornings and weekends — not midnight.)
5 · Headcount
"Last time the portfolio grew, when did you have to add staff? What forced it?"
6 · The wish
"If you could hand one job to a reliable new hire tomorrow — no training, no turnover — what would you give them?"
Their pain → our slide → the line to say
The bridge.
"Our PMs are buried."→ slide 2 · What PropFlow is
"Clara absorbs the repetitive coordination and follow-up, so your PM gets their day back for the work that actually needs a person."
"Things fall through the cracks."→ slide 10 · A renewal, start to finish
"The teammate owns the next step until the outcome is reached — nothing waits on someone remembering to follow up."
"Every property works differently."→ slide 3 · How it fits (the 20%)
"Eighty percent is the proven playbook. The other twenty is your rules — your policies, your vendors, your approvals. It runs your operation your way."
"Our reporting is a mess."→ slide 11 · The owner's view
"Because it does the daily work, it sees everything as it happens — one view across all your properties, whatever systems they run."
Bridge line into the deck: "The reason I asked all those questions — this is exactly the gap PropFlow was built for." · Rollout answer if asked: "Like a new hire — at first everything gets your approval; it takes over each job only after it's proven itself, and you can dial it back anytime."
Word for word — memorize these
The four lines.
The elevator pitchWhen anyone asks "what do you do?"
"Property management software has always been where your team records the work after they do it. PropFlow actually does the work. We give property managers AI teammates that answer the phones, chase the leads, and run the renewals — in the systems you already use. Your people keep the judgment calls."
The difference line"Isn't this a chatbot?"
"A chatbot answers questions. Our teammates finish work. A renewal isn't 'answered' — it ends signed, or with notice in hand early enough to plan the turn."
The trust line"What if it makes a mistake?"
"It will get something wrong sometimes — so does every person on your team. The difference is what happens next: a person's mistake usually goes unnoticed until it's expensive. Every single thing the AI does is recorded — every call, every message — so mistakes get caught, fixed, and never repeated. It can only quote prices and policies it reads from your own system, anything unusual goes to your team, and when a workflow isn't ready we turn it off until it's proven."
The economics lineWhy it matters
"Costs keep rising, and today more doors means more people. Our goal is simple: your next thousand units shouldn't need the same hiring curve as your last thousand."
When they push back · 1 of 2
Objection answers.
"Our PMS already has AI."
"Keep it — we're not asking you to switch anything. Their AI is great inside their own screens. Ask them what happens to the lead that comes in at 11pm through Zillow, or the renewal that needs a fourth touch across text, email, and a phone call. Then run us on one property for 30 days and compare on a number you already track. If theirs wins, keep theirs."
"We tried an AI chatbot. People hated it."
"Which one — and what broke? Wrong prices, or tours booked that nobody showed up for? That happens when the bot guesses from a script instead of reading your real availability and your real calendar. Ours can only book a slot that exists in your system, and when it isn't sure it hands off to your team instead of improvising. And honestly: we've had our own version of that moment, shut the workflow off the same day, and it only came back once it proved itself."
"Will my staff feel replaced?"
"We're not pitching a headcount cut — the operators who framed AI that way got the worst results. We cover the window nobody's covering: nights, weekends, the fourth follow-up. Your team keeps every conversation where a human changes the outcome. This makes your PM look responsive, not replaceable."
"We have zero bandwidth to onboard anything."
"That's exactly why we do the work, not you. Early customers get a forward-deployed engineer — one of us works directly with your team, learns how you operate, builds the knowledge base, and wires your systems. Your staff trains nothing. One property, live in a week, and their day gets lighter from day one."
When they push back · 2 of 2
The ones that decide bigger deals.
"How are you different from EliseAI?"Never trash them — open with respect, then contrast
"They're strong and proven. The honest differences: their core strength is resident messaging — ours is the whole job. A renewal with us doesn't end at the reminder, it ends with a signed contract. Their rollout takes months and your team adapts to their system — we go live on one property in about a week, inside the tools you already run, and we build whatever integration you need. And we optimize for the owner's outcome — renewals, retention, NOI — not just faster replies. Run us on one property for 30 days next to anything."
"What does it cost?"
"[Say the real number — per unit per month.] Month to month, one property first, nothing to install. The comparison isn't other software — it's the next hire you'd otherwise need. And if the number we agreed to track doesn't move, you stop."
"Is our resident data safe?"
"Three things. One: your resident data is never used to train anyone's AI models. Two: it stays in your PMS — we read and write, we don't take your data out of your system of record. Three: every action is logged — who, what, when, why — and you can export it. Happy to sit down with whoever owns security this week."
"What about fair housing?"The sleeper question. Having this answer ready wins deals.
"Every message is checked against fair-housing rules before it goes out, and every conversation is logged and exportable — if you're ever tested, you can produce the record. Everyone gets the same answers at the same speed, regardless of who's asking. And it never makes screening or approval decisions — those always go to your team."
Most vendors can't answer the last three crisply. Being the one in the room with a written answer is itself the differentiator.