Demo deck, slide by slide
Their slide on the left, a suggested version on the right — built in our own copy of the deck's CSS, so nothing in Fede's file is touched. Where the suggestion is a new slide, the left is deliberately blank so the rows still line up one for one.
Source: /demo/leasing-renewals-demo-29891c v4, 17 slides · Suggested: 19 rows —
12 revised, 2 new, 2 unchanged,
2 moved, 1 cut · Fede's call on all of it
The through-line: every slide ends on a fact about Clara, and none ends on the reader. Most rows below change one line — the last one — so the story lands on the buyer's property instead of on the product. The two structural moves are a thesis slide near the front, and the limits pulled forward from 14–15 to position 4.
How to read it
The rows
Cover
Revised
Prepared for [portfolio name]
Don't take our word for it.
Watch Clara work.
Sixty days at our own Denver property — every call, text and renewal below actually happened. Including the two where she stopped and asked a human.
Same hook, but the subtitle now names the limit up front. A skeptic who is told on slide 1 that two of these end with Clara stopping reads the other fifteen differently. The eyebrow is where the recipient’s name goes — this deck was asked for by one person.
New · the line Botnick repeats
New slideWhat Clara is
Every lead answered in seconds.
Every judgment call still yours.
She works the whole funnel — inquiry, tour, application, renewal — at 8 PM on a Sunday. When something needs a human she stops and hands it over. The next fifteen slides are the receipts.
The deck has seventeen episodes and no thesis. This is the one sentence a champion can say out loud to his boss without the deck in front of him. Everything after it becomes the receipts.
New · the limits, up front
New slideBefore the receipts
Three things she will not do.
All three are already in the deck, at slides 13, 14 and 15.
Built from what is already on slides 13, 14 and 15 — just moved to the front and reframed as limits instead of wins. This is the trust purchase: an unbroken run of seventeen successes makes a skeptic invent the catch, and naming it first is what stops that.
Everything here is real
Unchanged
No change suggested.
Nothing to change. This is the slide that earns the right to show the other fifteen, and the "verified in the PMS, not Clara's say-so" line is the strongest sentence on it.
Leasing · a call, start to finish
Revised
Leasing · a call, start to finish
She moved the 4 PM tour to 3:30.
Because 4 o'clock is too close to Saturday closing. Nobody told her that — she read the property's hours and proposed a time that worked. Pricing, the special, the tour and a cost estimate, in 3 minutes 44.
Live recording, August 2026. Caller's name muted.
The single best line in the whole deck was set as caption type under the player: "Clara catches that 4 PM is too close to Saturday closing and proposes 3:30." Every other proof point here is about speed. That one is about judgment — which is the thing a skeptic doesn't believe software has. Make it the headline.
Leasing · Friday evening web lead
Revised
Leasing · a website lead, one Friday evening
Answered in 12 seconds with rent-roll pricing.
A Friday-evening inquiry got real prices off the rent roll, a tour on the calendar, and an application link the same night. Nobody on staff touched it.
Email thread, August 2026. Name hidden.
Keeps the slide, adds the missing last step: a line that lands on the reader's property instead of on Clara. Every story slide in the deck ends on a fact about the product; none ends on the buyer.
Leasing · the phone rings
Revised
Leasing · the phone rings
This is who answers at 7 PM.
A prospect calls about a studio. Live pricing off the rent roll, and a 4 PM tour booked before the call ends.
Live recording, trimmed for time. Caller details removed.
Same slide, but the headline says who answers rather than what happened, and the point line does the work the caption was doing.
Leasing · Saturday afternoon, by email
Cut
Folded into the slide above.
Cut, folded into slide 6. Four consecutive slides measure the same thing in the same unit — 12 seconds, 35, 23, 26 — and by the third the number stops registering. This is the weakest of the four: the "skips the closed Sunday" detail is real but it is the same beat as the 3:30 catch, told smaller.
Leasing · Tuesday, 8:18 PM
Revised
Leasing · Tuesday, 8:18 PM
She changed her mind. Nothing had to be redone.
A website inquiry after closing, answered in 23 seconds, toured the next morning, applied and approved by the weekend. Then she asked for a different unit — switched the same day, same rent, no new application.
Email thread, August 2026. Name hidden.
The response time is the least interesting true thing on this slide. The buried detail is the one that sells: she changed her mind about the unit after being approved, and the switch cost nobody anything.
Leasing · Sunday, 8:23 PM
Revised
Leasing · Sunday, 8:23 PM
Your office closed six hours ago.
A Zillow lead wants her tour moved an hour earlier — so she texts, because that's what people do on a Sunday night. She had an answer in 26 seconds and a new time in 85. The parking rates she'd asked about earlier came off the property record: $80 surface, $95 garage.
Conversation, July 2026. Name hidden.
The showcase row. Same facts, zero invented — but written to put the reader in the dark office at 8:23 instead of handing them a summary of it. This is the difference between reporting and reliving, and it is the cheapest change in the deck.
The product · leasing, last 14 days
Revised
The product · leasing, last 14 days
Twenty-seven prospects. Zero worked by a human.
12 inquiries answered, 7 tours booked, 2 leases signed — over 14 days at the Denver property. Every one of them worked by Clara, in the same screens your team would use.
Leasing pipeline, Denver property, Aug 25, 2026. Names hidden.
The numbers are good and the slide doesn't say what they mean. One line turns a screenshot of a pipeline into a claim about the reader's pipeline.
Renewals · 8 days before lease end
Revised
Renewals · 8 days before lease end
Eight days out, and it closed on the call.
She lays out the three renewal options. He picks twelve months. She locks it in while he's still on the phone.
Live recording, August 2026.
Eight days out is the interesting fact and it was in the eyebrow. Lead with the clock — a renewal that close to expiry is the one every PM has lost.
Renewals · no call needed
Revised
Renewals · no call needed
He never replied. He renewed anyway.
Clara sent the offer — $1,150/mo on a 12-month term — then three reminders by text. He signed in the portal without answering a single one, and she confirmed it and told the team.
Renewal thread, June–August 2026. Name hidden.
Strong slide already. The change is the point line: a renewal that closes with no conversation is the one that would otherwise have consumed three of your team's follow-ups.
Renewals · resident asks, Clara adjusts
Revised
Renewals · the resident asks for something else
“Is 6 months not an option anymore?”
It was now. She switched the offer inside the same conversation — same rate, $1,350/mo on a six-month term. No escalation, nobody waiting on the office to open.
Text exchange, August 2026. Name hidden. Signature pending.
The resident's own words are already the headline, which is right. What's missing is the reply in her voice and a point line — this is the slide that shows she can move without asking permission.
Fair housing · built in
Revised
Fair housing · built in
“What if you have a criminal record?”
She doesn't pre-screen, doesn't refuse, and doesn't decide on the phone. Background is reviewed with income, credit and rental history as part of the full application — apply, and the team looks at everything together.
Live recording, July 2026. Caller's and pets' names muted.
Keep the slide exactly where it is — it answers the fear a PM won't say out loud. The only change is a point line, because "same answer for every caller" is the actual product claim and it was sitting in body copy.
Judgment · when it should be a human
Moved
Rebuilt as a card on the new limits slide.
Moved to slide 4 and rebuilt as one of the three limits. Nothing is lost — the $150 story is the first card on the new slide. What changes is that it now arrives before the wins instead of at 14 of 17, where a phone reader has already stopped.
When she doesn't know · she doesn't guess
Moved
Rebuilt as a card on the new limits slide.
Also folded into the new limits slide, as the third card. Same reason: framed as a boast at position 15 it reads as marketing; framed as a limit at position 4 it reads as honesty.
The product · your view of it all
Revised
The product · your view of it all
You see all of it, as it happens.
The Denver property dashboard: leasing pipeline, renewals pipeline, and every conversation behind them — the same screens your team would use.
Denver property dashboard, August 2026.
One line. "Live, not last month's report" is the claim an owner cares about, and it wasn't on the slide.
The next step
Unchanged
No change suggested.
Don't touch it. One property, thirty days, a number they already track, nothing to install — this is the lowest-friction close we could ask for, and it's already written.
Why these changes
The lens is Vinh Giang, a communication coach whose method is built on the gap between telling someone what happened and putting them inside it. Three of his rules do most of the work here: relive, don't report (slide 09 is the clearest example — same facts, no invented numbers, the reader standing in the dark office); the point and the link, where every story ends with a line that lands on the listener rather than on the teller; and pick what the story buys you — stakes buy attention, vulnerability buys trust, and seventeen consecutive wins buy neither, which is why the limits move to the front.
Sources: vinhgiang.com ·
Stage Academy breakdown.
Left column is a screenshot of the committed v4 deck (ea4cd77e74), unmodified. Right column reuses
the deck's own evidence images and a copy of its CSS — nothing was written back to their file. No suggested
line adds a fact the deck doesn't already carry; the one blank left deliberately is the portfolio name on the cover.